Living in the 21st century, it’s hard to avoid social media. It’s all around us, but does your business have an effective social media strategy in place? With over 1 billion users just on Facebook alone, the opportunity to advertise and engage with people is endless. Social media is a relationship-building tool, which if used correctly, can build a larger client base for a business. If you want your business to evolve, then embracing social media is a must and should be an integral part of your company’s digital marketing strategy. Here are a few reasons why.