Social is an ever-changing medium. It’s not static like TV, out of home, or even banner ads. The rules change, and they change a lot. This means the job of a social media manager is both exciting, and also a little terrifying. You have to stay up to date on the landscape so you can deliver the best results possible for your clients. Staying on top of social media news and updates is always a goal for the Genies, and as such we read a lot about social media. In case you don’t have time to do your own research today, we’ve rounded up the best of the best articles that highlight trending news in the social space as of late. Enjoy! Please add additional articles you’ve found helpful in the comments.
In case you don’t have time to do your own research today, we’ve rounded up the best of the best articles that highlight trending news in the social space as of late. Enjoy! Please add additional articles you’ve found helpful in the comments.
LinkedIn updated their audience targeting abilities. You can now choose from: website retargeting, account targeting and contact targeting.
It looks like things are going downhill pretty quickly for Snapchat. Instagram has already surpassed Snapchat’s daily user base.
The popular influencer tool, Instagress, was shut down by Instagram last week. Say buh-bye to “Wow, great post” comments.
Here are some necessary changes you should make to your social media strategy. Bonus! We can help you execute everything listed in the article. *Cough* video *cough.*
Instagram has been ‘shadowbanning’ users who come off a little too “robot like.” Shadowbanning is when Instagram doesn’t show your photo to new users within their “discover” or hashtag specific pages. Here’s a tool to see if you/your brand has been impacted.
