Chicago Interactive Marketing Association (CIMA): Reaching the Hispanic
Population Online
National Brand Leaders in Chicago Discuss Multicultural Marketing Strategies
CHICAGO – April 27, 2011 – The U.S. Hispanic market represented an estimated purchasing power of $1 trillion in 2010, a figure that is expected to grow to $1.5 trillion in 2015. According to a March 2011 report released by the U.S Census Bureau, U.S. Hispanics now represent the nation’s largest minority, surpassing the 50 million mark and growing at unprecedented rates. This audience is indisputably a critical segment of companies’ core consumer base, but how are marketers reaching and engaging with this important audience in the ever important online, digital space?
The Chicago Interactive Marketing Association (CIMA) will help answer this question in its upcoming event, “The Census is In: Is Your Brand Ready?” taking place on Thursday, May 12, 2011 at 11:15 a.m. at the Holiday Inn Chicago Mart Plaza (350 W. Mart Center Drive, 14th Floor). Open to all business professionals in the Chicagoland area, the event will include a networking reception and a sit down lunch with a registration fee of $40 for CIMA members and $60 for nonmembers. Special group rates are available.
The event will feature a panel of industry experts including, Joe Kutchera, Director of Digital Services at Acento Advertising; Megan Dawson, Associate Marketing Manager at AllState; Oscar Castro, Director and General Manager of International eCommerce at Sears and Rick Wion, Director of Social Media at McDonald’s USA. Mark Ailsworth, Director of Midwest Sales at MaxPoint Interactive, will moderate the panel.
Kutchera will provide an overview of the recent Hispanic census results and research from his new book, “Latino Link: Building Brands Online with Hispanic Communities and Content.” Other topics include real-life case study examples about:
· How McDonald’s incorporate multicultural marketing into its social media efforts
· How AllState utilizes national event sponsorships targeting the Hispanic population, across all of its online marketing channels
· How Sears is reaching Spanish-speakers in the U.S., Puerto Rico and Internationally
“As an organization, it is our mission to provide members with information on the latest industry developments, best practices and key learnings that they can apply in their own organizations,” said Cary Goss, President of CIMA and Vice President, Sales, AdCurate. “This panel discussion will help online marketers understand what is required to create Hispanic market strategies that will resonate with this key group, and ultimately, help the company achieve sustainable success.”
To register for this event, please click here. If you are a member of the media and wish to RSVP, please contact Rachel Lukawski-Kuna at rachel@agwideagroup.com or (773) 610-8454. For more information about CIMA and other upcoming events, please visit www.chicagoima.org or email president@chicagoima.org.
About CIMA
CIMA, www.chicagoima.org, is Chicagoland’s only interactive-centric organization devoted to the enhancement and development of interactive business. Founded in 1997, CIMA focuses on thought-leadership and outreach through forums, panels and seminars and has been lauded by industry professionals, think-tank panels and corporate marketing blogs.
