Last week the Gossip Genie team attended Vision Expo East. We were hired to do the PR and live event coverage for the 3 day event. Vision Expo consists of all things eye related, from the trendiest designer sunglass manufactures, to the most innovative optical technology, to the best cream to diminish under eye circles. If your business is related to eyes, this is the most important event of the year for you. My team was hired with just two weeks to prepare so when we got the gig, we hit the ground running and didn’t stop until we landed back in Chicago on Sunday night. Here are some highlights from the event:
1. The event needed something fun and interactive, that would motivate social sharing. Therefore we enlisted, The Modern Photo Booth to rent a photo booth for the event. Vendors were eager to lend us props to be used for the photos, so attendees had many fun glasses and sunglasses to wear during their photo sessions. Photos were emailed and printed for participants and everyone was encouraged to share them on their social channels. All of the photos were branded with the International Vision Expo Logo and official hashtag.
Team GG Shot
This initiative was a huge success with over 1,200 photos taken. It was a great platform for spreading the official hashtag and driving engagement during the show. The videos and photos from the photo booth provided great marketing material during and after the show.
2. We really wanted to focus on compelling imagery and visuals from the trade show floor. Being such a visual network, Instagram was an important component of our overall social campaign to showcase this. As a result of our high-quality professional photograph, we generated nearly 8,000 likes on the 40 pictures we posted. Here are a few of our favorite photos that we took and posted.
3. Our posting frequency was on point. We didn’t want to over post or under post, we researched our audience thoroughly before attending and figured out a posting schedule that was perfect. As a result, Twitter impressions increased by 22% from the previous year and Facebook reach increased by 332% from the previous year. The official Facebook page also gained 341 organic likes over the three day expo period. If you know Facebook, you know this is nearly impossible to do without an ad budget.
