Covid-19 Update: Instagram Introduces Gift Cards + Online Ordering
If you’re a small business owner braving current economic perils, you know how vital the support of your followers can be. When customers are legally unable to support you in person, digital sales become that much more important to your survival. That’s why, in an effort to ease the monetary strain that COVID has imparted on so many brands, Instagram recently introduced two new features to make online shopping even easier than before: “gift card” and “order now” bio buttons and story stickers!
Instagram’s gift card and order now features are simple to set up and work with your store’s existing POS-system. Once implemented, your social media manager can add stickers to your stories, and encourage followers to purchase gift cards for current or future use, or order carry-out/pick-up from restaurants. The Genies have been guiding clients of all kinds through the ups and downs of this pandemic, so we know just how much your fans want the ability to support their favorite local businesses – and these stickers make it easier than ever. Instagram has also created the ability to add a static button to your Instagram bio, with pop-ups that say “support this account during COVID019” that appear when someone visits your profile. No matter your industry, these necessary features demonstrate how social media alone can help drive sales and success even during unstable times.
What are your thoughts on these exciting Instagram updates? Will you add them to your page? Let us know in the comments below.
