Happy National Cheese Pizza Day! 🍕 Yep, there’s a holiday just for cheese pizza – as if you needed another excuse to grab a slice. There are countless weird and unusual holidays every single day. While today is National Cheese Pizza Day, tomorrow is National Read a Book Day – there’s a holiday for everyone.
Celebrating these holidays on social can be a great asset for your brand. Not only does it connect you to your users, but it also helps increase brand exposure by using trending hashtags.
Below we’ve compiled some do’s and don’ts of celebrating a national holiday on social.
1. Don’t celebrate every holiday
According to a survey conducted by Sprout Social, when a brand shares irrelevant information online, 41% of people tend to unfollow their account. With this in mind, avoid being the brand that promotes a holiday that has absolutely nothing to do with your brand. If you’re a shoe company promoting National Pizza Day, you’re doing it wrong. Unless you have a pair of shoes made out of pizza, in which case, I’m a size 9.
2. Use the right hashtag
As we approach a national holiday, you are going to see a number of related-hashtags circulating the Internet. When crafting the copy for your post, it is integral to pick the hashtag everyone else is using. If most people are using #nationalcheesepizzaday and you use #nationalcheesepizzaday! you could miss out on thousands of impressions and engagements.
3. Have fun
Don’t just post – find an exciting way to celebrate, too! Whether it’s a coupon code for your consumers or a special GIF or video, now is the time to pull out all the stops!
