Chobani yogurt -most comparable to Fage – has launched a marketing campaign that combines digital and traditional advertising. I commend then greek yogurt company for incorporating Twitter into their billboard campaign. Chobani uses actual consumer tweets as the copy on their billboards. It’s a great idea because it encourages consumer interaction with the brand via social networking. The billboards also remind a consumer that Chobani is listening to its customers and appreciating what they have to say by promoting them as brand advocates.
When I saw the billboard, I immediately wanted to tweet something positive to @Chobani for the chance to be featured on a billboard.
@Chobani, here’s my tweet for your next billboard – @SocialJacqui: Eating pomegranate Chobani yogurt for breakfast makes my day better! 
