If 2020 has taught us anything, it’s to expect the unexpected. As social media managers, we can usually predict upcoming trends, giving us time to strategize and plan for our clients accordingly. However, that hasn’t been the case the past several months. As soon as we’ve adjusted to our new sense of “normal,” everything changes once again, forcing us to shift our clients’ strategies and campaigns as well. And while it doesn’t seem like these waves of change will be stopping anytime soon, in their wake we are beginning to see some glimmers of a new future for the world of social media. Below we’ve rounded up a handful of ways we expect social media to change based on the COVID-19 pandemic and recent riots.
Being active on social media will be more important than ever
Over the past few months, we have all relied on social media more than ever to stay connected with one another. From video meetings to online food ordering, digital media has had a hand in most if not all of our daily interactions recently. The Facebook app alone saw a 27% increase in daily users from January to March of this year, according to a recent New York Times article.
As people are spending more time online, they are looking for brands to meet them there. If you haven’t used this quarantine to up your social media game yet, now is the time to. It’s the easiest, cheapest way for brands to increase their brand awareness, and with more and more people online each and everyday, it seems like a no brainer. We expect that the brands who invest in their social media now will see the most benefit down the road.
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Authenticity matters
Now more than ever, the message your brand is sending online matters! With everything going on in the world, people are looking for brands to share the more human sides of themselves. Showing the personality and people behind your brand will be imperative these next few months. Don’t be afraid to have fun with your social – people want to see the human side.
Community Management
With people spending more time online, your brand should see an influx of new messages on a daily basis. And because people are spending so much time online, they are not going to want to wait for a reply, either — they are going to look for instant replies. If your brand doesn’t already have someone monitoring messages and comments around the clock, consider hiring an outside agency to help take care of them. The relationships you build with your clients matter and some of the first interactions you have with them are most likely going to be on social media now — make them count!
What are some trends and social media you predict will come to life in the coming months?
