Graphics take up a large amount of the content we are posting on client social channels, so staying on trend is essential! Graphic design allows brands to communicate with their customers visually. The need to be connected has made visual communication now more important than ever! Keep reading for eight trends that are projected to dominate graphic design in 2023.
- Motion Graphics
While video content has been dominating the social space this past year, adding animations and motion graphics to content helps breathe new life into visuals! Small movements help stop users scroll and boost engagement.
- Bold Abstract Shapes
Help your post stand out with bold shapes! This will grab users attention without distracting them from the main focus of the graphic.
- AI Generated Art
AI image generations made a splash in 2022, taking social media by storm and pushing design solutions to offer AI creations. As OpenAI launches GPT-4 expect an increase in these types of designs.
- Elements
When a graphic jumps off the page, users will notice! 3D renderings have never been easier to create, such as 3D typography and characters as well as product demos.
- Inclusive Visuals
Using gender diverse and a variety of ethnic representation in graphics is now the bottom line. Working to incorporate true representation and accessibility into designs is essential to demonstrating users on what inclusivity truly means.
- Surreal Maximalism
Goodbye to minimalist designs and hello to imaginative visual storytelling! Using designs that push the boundary and take up all available space is the way to describe the chaos that is the post pandemic world.
- Colorful Retro Illustrations
It’s no secret that the revival of the 90’s has taken over the trends of 2022. It’s only going to continue! Using a bright color palette and idyllic imagery in posters, packaging, and graphics helps create the perfect sense of nostalgia.
- Virtual Reality
As Meta continues to push the Metaverse, graphic design has followed. The limitless potential of this technology forces creators to think about immersive experiences, sci-fi typography, and futuristic liquid gradients to name a few.
What trend are you looking forward to most? Check out the full article via Venngage, and check out a few examples of what these trends look like.
