It’s frustrating to when people say that Facebook is not a suitable platform to market a B2B. I think that Facebook may be the best platform for building business to business relationships. With the introduction of “page posts,” (as a page you can post on the walls of other pages) cold calling is no longer the most effective way of generating leads.
Imagine that you’re a salesperson for a company and you’re sick of sending emails that get lost in cyberspace, leaving messages that will never be returned and knowing that caller id is preventing you from getting in touch with prospective clients. If you haven’t already, make sure your B2B business has a Facebook page, from there, JOIN THE CONVERSATION. Facebook is all about making connections so do it! Once your company has its own page, become the brand advocate and target your clients.
Also, strengthen your connections, show a little love (client appreciation) by mentioning your clients in your Facebook posts like Kernel Seasons did for Harkins:
If you’re not already engaging in this type of social networking, your competition probably is.
