As Tara looked ahead to the future of social media in 2014 and Jacqui reflected on Gossip Genie’s past year, I thought I would take a look at the trends and themes on social media in 2013.
Facebook in 2013
Facebook recently revealed the biggest trends of 2013, according to users of the social network.
The most talked about subject of 2013 was Pope Francis. In a world where Miley Cyrus seemed to be everywhere, it’s comforting to know more people were talking about the Pope, the election, Margaret Thatcher, and even the royal baby than a scantily clad pop star.
The most checked-in place of 2013 in the US was Disneyland in California.
The Top Life Event of 2013 was adding a relationship, getting engaged, or getting married. Ending a relationship ranked #4 on the list.
The most talked-about topic in the US was the Super Bowl.
Twitter in 2013
Since last December 2012, Twitter added more than 30 million users. Here’s a look at the top retweeted tweets of 2013:
The most trending conversation on Twitter was Glee star Lea Michele’s public acknowledgment of her costar Corey Monteith’s death. Awarded the Golden Tweet of 2013, Twitter claims Michele’s tweet was retweeted more than 408,000 times.
A recent tweet by Paul Walker’s staff announcing the actor’s tragic death was the second most retweeted tweet of the year, with more than 400,000 retweets.
It wasn’t all sad news on Twitter. Niall Horan from boy band One Direction had the third most retweeted tweet of 2013 when he announced it was his 20th birthday.
Instagram in 2013
On Instagram, New York City was the most Instagrammed city of 2013, followed by Bangkok, Thailand and Los Angeles.
Three of the top ten most photographed locations of 2013 were all located in New York City with Times Square, Central Park and The High Line each making the list.
The Most-Instagrammed Locations of 2013:
- Siam Paragon shopping mall, Bangkok, Thailand
- Times Square, New York
- Disneyland, California
- Bellagio Fountains, Las Vegas
- Disney World Florida
- Staples Center, Los Angeles
- Central park, New York
- Dodger Stadium, Los Angeles
- Suvarnabhumi Airport (BKK), Bangkok, Thailand
- The High Line, New York
Gossip Genie in 2013
2013 was a great year for Gossip Genie! We welcomed some great new clients, presented at Social Media Week in Chicago on the “ROI of Social Media,” and we welcomed great new additions to the team. Thanks to all who made 2013 a great year! We’re excited for what 2014 will bring!
A look at Gossip Genie’s 2013:
