Frozen Yogurt a.k.a. “froyo” shops are popping up everywhere lately, even in colder climate cities like Chicago. With their small business plan and inability to rely on the weather, the one thing they can count on is social media. In Chicago alone we have Berrymoon, Forever Yogurt, Pinkberry, Yoberri, Yogen Fruz, Kingoberry and more.  At Gossip Genie, we are no strangers to frozen yogurt. We’re all huge fans and have our own distinct combination of flavors and toppings. The greatest part about these froyo shops is that we can get everything we need to know about them on Facebook and Twitter. Pinkberry (@PinkberryChi) is always updating us with their newest flavor, as of most recently, Watermelon. Forever Yogurt had their Grand Opening for a new location last month and announced on Facebook that the 1st 50 customers would receive FREE Froyo for a year! Most recently Berrymoon is opening a new location and are incorporating several social media strategies. Berrymoon will open at 10 a.m on Saturday, May 26th at 111 W. North Avenue with games and giveaways throughout the day. They will be live tweeting & Facebooking as well as the following:

*Guess the Weight of your Froyo: From 10 a.m.-5 p.m. Berrymoon will play “Guess the Weight of your Froyo.” Customers who guess within +/- 1 oz. of their creation will receive 50% off of their frozen yogurt purchase.
*Free Froyo!: From 5 p.m. – 9 p.m., Berrymoon customers will receive FREE frozen yogurt (up to 8 ounces).
*Foursquare: Throughout the day, customers who check-in on Foursquare and use the hashtag #BerrymoonOldTown will be entered to win a $5 Berrymoon gift card. Berrymoon will choose 10 winners, notified via Twitter.
*Twitter: Followers are encouraged to tweet a photo of their Berrymoon Froyo to @Berrymoon_Froyo! Berrymoon will select 10 winners to receive a $5 Berrymoon gift card, winners announced via Twitter.

You just can’t get this type of customer engagement and immediate exposure with any other traditional advertising!

Summer is here, follow the froyo!