My tall skinny hazelnut latte from Starbucks tasted a little bit better today. Today marks the 40th anniversary of Starbucks, to celebrate, they unveiled their new logo. It’s simple, clean and after 40 years this green logo on a white background is synonymous with a coffee empire.
Less is more and simplicity is key when you’re trying to appeal to an audience. Keep in mind that I am talking about initial interaction, when you change something, even if it simplifies everything, you’re guaranteed negative feedback. Especially when you allow nearly 20,000,000 people the option to publicly comment on your Facebook page. People don’t like change but they are usually forced to get used to it.
I know one change that every Starbucks customer would love to see…
