Along with October apparently being National Pizza Month, National Dessert Month, National Vegetarian Month, and National Apple Month, it is also National Popcorn Month! This has a bit more significance to Gossip Genie because of our client, Kernel Season’s Popcorn Seasoning. This year, we wanted to come up with different ideas on how to get fans more engaged without simply giving away product but at the same time still standing out above their competitors for doing something meaningful and memorable.  In the past, Kernel Season’s has had a unique relationship with the U.S. military, providing them with popcorn and seasonings to allow our soldiers to feel more at home while deployed. They have even received several awards from multiple divisions based on their efforts!

In August, we met with Kernel Season’s CEO, Brian Taylor and started brainstorming ideas. Brian was fully supportive of a way to help give back this month and we decided that it would be fun for the fans to tell us about “The Kernel” in their life by posting a photo of their military, community or personal hero. The homonym relationship between “Kernel”and “Colonel” is perfect for this type of initiative. In exchange, Kernel Season’s will donate an entire case of popcorn seasonings overseas to the U.S. Troops via a partnership with Support Our Troops. With minimal effort, our fans are able to help the U.S. soliders overseas feel a little more at home.  Also, it gives us an opportunity to touch a very specific market, military families.

I reached out to many military support website and blogs and the responses were overwhelming and extremely supportive of our plan! On October 1st, the campaign officially launched. Bloggers and websites we partnered with have already started posting about our campaign and fans have begun posting pictures. Each picture represents our fans’ willingness to help Kernel Season’s give back to the U.S. Troops! You can help out too by posting a photo on their Facebook wall today of your hero and Kernel Season’s will donate a case of seasonings to the troops!