ICYMI: We’re nearing the end of 2018, and by now, there’s no way your brand/business isn’t on social media in some way or form. In today’s modern world, it’s not enough for your business to just be on social, they have to be good at it too. While this may seem like a daunting task, there are small steps you can take today to build up your presence online. After all, you don’t get an amazing Twitter account like Wendy’s right away. Let’s not forget, Rome wasn’t built in a day.
Below we’ve compiled 3 simple ways you can take your social media presence from fine to amazing!
1. Humanize Your Brand
If there’s one thing you take away from this blog post, this should be it! Your audience wants and needs to see the softer side of your brand – it’s how you build brand loyalty and recognition. It’s not enough to just throw up a link with dry copy every single day. Talk to your followers every single day; talk to your followers like they are your best friends.
Besides cracking jokes with your fans, it’s also a good idea to show off the humans behind your brands as well. Don’t be afraid to show photos of your team or office. Getting on a personal level with your followers like this will help you build much more meaningful and true connections with them.
2. Know Your Audience’s Needs
Social Pro-tip: Not everyone needs to be included in your audience. It is okay to define your audience and advertise accordingly.
After you’ve outlined who your audience is, it’s integral that you begin to understand what their needs are as well. Find out what they like to do, hear, read and see. As soon as you know this information, you can begin curating content that will garner far more engagement.
3. Engage Often
Once you’ve nailed your brand’s online voice and uncovered your audience’s needs, you need to be engaging with your followers constantly. When someone posts something on your page, respond. If people are tweeting about a topic relevant to your brand, join in on the conversation.
‘Like’ Instagram photos of people who you think would be interested in your business. These actions let the public know that your brand is listening to what they want and care! At the end of the day, social is all about building connections.
Not ready to take the plunge on your social media marketing efforts? Contact us today for help.
