For over three years, Instagram has been a home for snapshots of passing memories, up and coming brands, millions of get-to-know faces and more. With the ever-changing digital world birthing new ways for businesses to expand, market and sell, brands desperately need to keep up. And let’s just say, if your brand doesn’t have a presence on Instagram, you aren’t keeping up with the latest trends as fast as you should be.

Perusing the “Instagram for Business” blog on Tumblr would be a great first step. The blog allows you to explore how successful, existing businesses on Instagram use the social sphere by providing various tips, brand spotlights and news from the Instagram headquarters. So, if you’re an Insta-newbie, wanting to put your brand on the Instagram map, check out the blog and see how others are successfully utilizing this social outlet to their advantage.

To help you grasp the amount of people your brand could reach on this social sphere, who are actively engaging, sharing, here are a few stats provided by Instagram:

150 million amount of monthly active users

60%+ people outside the U.S.

16 billion photos shared

1.2 billion likes per day

55 million average photos posted per day

Using Instagram for business allows you to humanize your brand, expand your audience and reach, get followers involved, and show-off your products/services in a digital “window-shopping” experience.

Plus, now that Instagram is playing with advertising, hopefully in the near future more and more businesses can take advantage of marketing ventures on this social realm.

How do you use Instagram for your business?