Lululemon, everyone’s favorite, over-priced yoga gear had a warehouse sale this past weekend. The brand is notorious for never marking their items down more than 20%, therefore a warehouse sale rumored to have mark-downs near 50% was a bargain-hunting lulu lover’s dream. To inform the public about their upcoming sale, Lululemon decided to create a Facebook event invite and communicate sale “teasers,” waiting times, merchandise pictures and FAQ’s via social media. The Facebook event invite went from 0 RSVPs to 5,000 in a matter of hours. As the questions started to flood the event wall on Facebook, it was clear this was not for the fair-weathered lulu fan. People flew in from Ohio, Minnesota and Detroit to attend this sale. I spent a good deal of time researching what this process would be like and decided to read the tweets from sale attendees the previous weekend in Ottawa. After learning that I could be waiting in line for up to 6 hours, my dedication to Groove Pants was questioned until my girlfriend, fellow attendee gave me a pep talk.
The next thing I knew, my alarm was beeping at 5:30am and I was awakened from an anxious dream about having missed the Lululemon sale. The first thing I did was pull up the #LululemonWHUS Twitter feed and tweeted to @LululemonWHUS and asked how the lines were -(no response, which I took as a good sign). By 6:30am we were 15th in line waiting for the doors to open at 7am just to wait another 2 hours indoors. The line:
Was it worth it? YES! I did quite well – my total purchase amounted to $341 and all the items I purchased are currently on sale full price in the store – had I purchased everything at the store, my total would have been $715
Check out what other people were saying on the Lululemon Warehouse Sale Chicago 2012
William was just mugged BUT he still can’t get those sweatpants off of his mind…Clearly he is mocking the fanatics because
Not sure I would agree with Tanya but to each his own!
3:30 am wake-up call = dedication
People admitting to “flying in” for the sale, clearly Lauren is not a true Lulu fan (in her response to Mara) she suggests not checking bags at O’hare, obviously, Mara was talking about the Lulu sale!
Another male mocking the lulu fanatics
Today – my arms are still sore from the pile of clothes I grabbed in an effort to give myself choices before committing. In the end – I went home with all of this:
