Are you looking to build a better social media presence and make your brand the next viral sensation? We’ve got you covered. Every brand may not have the $$$ to spend on their marketing efforts, but that doesn’t mean your social can’t stand out. That’s why I’ve asked each Genie to give me one social media tip that any brand can follow (regardless of their budget).
Dive in. 👇
Violet
Have fun with it. Let your brand’s personality shine through with the content you create. More users will engage and trust your brand if they feel like they are interacting with an actual person. Example: Tribe Hummus
https://www.instagram.com/p/BixGPqlHFGf/?utm_source=ig_share_sheet&igshid=lgdf51odocat
Ashleigh
Keep your feed cohesive. It really helps with visual consistency, makes your brand stand out, and will definitely make your followers come back for more. It also makes a company feel “more legit” if they have a consistent feed or posting schedule. Example: Steve Madden
https://www.instagram.com/p/BlN4AN7Hq5n/?utm_source=ig_share_sheet&igshid=sx4xxc6hfzem
Janelle
Interact with your followers. Don’t ever leave them hanging or make them feel like you are ignoring them. Nothing will make them click “unfollow” quicker than feeling like they are being neglected. Example: Vienna Beef
https://www.instagram.com/p/BmOs1UajI6b/?utm_source=ig_share_sheet&igshid=yxpe9v3j8uh2
Lizz
Keep things timely! That doesn’t mean you have to jump on every #nationaldayholiday in the book, but nothing performs better than a relevant post that resonates with a current trend or event. Example: Vision Expo
https://www.instagram.com/p/Bi9sXZglTtq/?utm_source=ig_share_sheet&igshid=pzrfo34wj5ub
Taryn
The further in advance that you can schedule your content, the better your content will be. It allows you to think about the month’s themes and ensure you’re covering all topics you’d like to discuss. It also gives you peace of mind that you don’t have to scramble every day looking for something to post. If you or your client can’t plan far in advance because of timely changes or events, then I advise at least scheduling a few days worth of content and then leaving blanks for timely posts. Example: Content Cal
https://www.instagram.com/p/BkPfUlKF57L/?utm_source=ig_share_sheet&igshid=ok7v6t0ovb0f
Anthony
Always tailor your content and copy to the audience you’re trying to reach. No one likes to be sold to. However, if you can create conversational copy and imagery that appeals to your target audience, your social media campaign will not only raise awareness but also generate leads. Example: Wendy’s
Goofing around this afternoon. Which one of these classic to you want to see us deep fry?
— Wendy's (@Wendys) July 25, 2018
Jacqui
Always keep a close eye on your competitors on social media so that you can capitalize on their weaknesses and learn from their strengths. Example: Gossip Genie
https://www.instagram.com/p/BjNZKwjguyQ/?utm_source=ig_share_sheet&igshid=10d4fk8k93ssv
Do you still need help with your social media efforts? Contact us today.
