Deciding to market your brand on social media is an easy decision, however, deciding who should handle social for your company is not. In the end, it boils down to two choices: hiring an in-house social media manager or outsourcing to a social media marketing agency. How do you know which one is the right move?
Below are three reasons why outsourcing your social media might be the best choice for you and your business.
1. Skillset
Unless your business has the finances to hire a whole team, when you go the in-house route, you typically have one person running all of your social media endeavors. That means there is only one person to handle production, measuring and feedback. Additionally, one person might not have the skillset it takes to be successful on all platforms. Sure, they may be good on Facebook, but are they also skilled in creating video, writing blogs, graphic design, photography and more?
When you hire on an agency like Gossip Genie you’re getting a videographer, a photographer, an entire team of social media marketers and so much more. Not only is the years of experience magnified when you outsource, but you also gain a wider range of talent.
Furthermore, when you have an entire team working on your various accounts, it helps prevent a social media “burnout”. This burnout usually happens when there is only one person working on a company’s accounts. Soon, the content grows stale and engagement drops.
To put it simply, more people = more fresh ideas, more talent, more experience and more time to spend on your accounts engaging with customers.
2. Cost
Money is a universal language, so let’s break down some numbers here. The average social media manager makes around $51,000 a year. This doesn’t include the cost of things like benefits, the time to train, any paid-time off and more. When you take these things into consideration, the cost skyrockets.
While every agency is different, outsourcing your social media management can be far less expensive! And, when you hire on a social media agency, you are hiring on a whole team of people to manage your social. More bang for your buck! To find out our costs for social media management, email us at info@gossipgenie.com.
3. Social Media Expertise
The only consistent thing about social media is that it is constantly changing and evolving! Social media agencies make sure to always stay on top of new trends and changes. From learning everything about Facebook’s new algorithm to learning the best time of day to post, these strategies allow us to help you get the best results on your social. Keeping up with all the changes across every platform can be difficult for one employee to do. It is a major time investment for one person! Often times, it is nearly impossible for an in-house marketer to do so because of this.
Ready to enhance your business’ social? Contact us to get started!
