Using social media influencers is the new wave of marketing, and the value of micro and nano influencer marketing is increasing. It’s not about how many followers someone has. It’s about how engaged their audience is and their actual influence (hence the name!). Here at Gossip Genie, we know the power of smaller influencers, and we have had great success promoting our clients through influencer campaigns. Check out the results of a recent campaign below!
The Client
Park Plaza on Maine is a California-based one-stop experience for shopping, dining and more. The shopping center is conveniently located on the corner of Ramona Boulevard and Maine Avenue in Baldwin Park, California. It is home to over 20 retailers, including Superior Grocers, CVS Pharmacy, Family Dollar, GNC, El Pollo Loco, and Chase Bank and many more. On September 14 2019, Park Plaza on Maine hosted its annual Mexican Independence Day Fiesta. This free family event featured carnival games, a mariachi band, a pinata contest and more.
The Goal
In order to successfully promote the Mexican Independence Day Fiesta, our team implemented effect social influencer marketing strategies to reach out client’s goals:
- Reach new users who are the Park Plaza on Maine’s target audience
- Increase brand exposure for Park Plaza on Maine
- Increase reach and impressions for the Mexican Independence Day Fiesta
The Results
We reached out to micro and nano influencers in Baldwin Park and surrounding areas, and we successfully 9 influencers. With 26,253 followers combined, our influencers garnered 17,339 impressions, 1,255 engagements and reached a total of 4,862 unique users. Our influencer campaign successfully tapped into the market of potential new customers and increased exposure for Park Plaza on Maine and its event.
A post on Instagram from one of our influencers.
Our final results.
Looking for these results for your brand? Contact us to get started!
