The audit and strategy is the 'help us, help you' stage of our relationship. We work with your team to review goals and objectives and gather (or create) brand guidelines, positioning statements, and other marketing materials to conduct an audit and create a comprehensive social media strategy document. This document paints a vivid picture of what your company should look like in the digital space and includes:
- Official brand guidelines, including logo(s), fonts, colors, etc.
- Social media goals and objectives
- Brand voice & persona
- Summarized target audience/customer base insights
- High level channel-specific strategies
- Example social media posts
- An audit of your company's current efforts on social media
- An in-depth competitor analysis
- Influencer and brand ambassador strategy
- Campaign ideas, key takeaways, and more
Gossip Genie uses this as a guiding document throughout our social media marketing program and encourages your company to use it for any additional marketing efforts as well!
Based on your goals and objectives, we create and implement a customized, robust social media strategy. Our strategic approach is focused on using your brand's channels to engage with your current following, potential new audience, and brand advocates. The ongoing maintenance, enhancement, and monitoring of your social presence builds credibility (and your following!) and fosters an active and loyal community. Our Community Management services include, but are not limited to:
- Maintenance and enhancement of all social media channels, including: Facebook, Instagram, X (formerly known as Twitter), LinkedIn, TikTok, YouTube, Pinterest, and more
- Engaging in meaningful conversations with your audience to encourage conversation, cultivate brand advocacy, and further brand awareness
- Monitoring trending topics, relevant keywords, and applicable #hashtags and incorporating into interactions with your audience
- Tagging people, places, publications, and businesses to drive awareness of your social presence(s)
- Responding to questions, comments, and reviews (positive or negative) in a timely manner, bringing anything that needs a little extra TLC to your team's attention
Copywriting is more than just stringing words together to describe your business, products, or services, it's an important tool that gives consumers insight into your brand and allows you to connect with them on a more personal level. You only get one chance to create the right impression on social media and we ensure that the content shared to your channels does just that—starting with copywriting.
Throughout the content creation process, our team does a deep dive to gain an in-depth understanding of both your brand and the landscape of your industry with the aim of striking a balance between subject matter and relatability. Simply put, we work with your team to understand your goals and strive to create the image you desire through the copy, and ultimately the content, we produce.
Great graphic design is scroll-stopping, boosts engagement, connects you with your target audience, and helps build a strong brand. It can also be used to convey your culture, values, and vision. All-in-all, graphic design makes your brand stand out in the market and makes social media marketing more effective.
Our team works to create custom, branded graphics that are optimized for all social media channels, highlight your products and/or services, provide your audience with important stats, figures, and industry resources, and tap into trending topics. Who doesn't love a good meme?
We've said it before and we'll say it a thousand times again—social media is 'pay to play.' What does this mean? In order for the amazing content we're creating to be seen, and your ideal target market to be reached, we have to put a budget behind what we're doing. Implementing targeted ad strategies is critical in executing any successful social media marketing campaign. Our dedicated Advertising Specialists work day in day out to ensure the lowest cost per conversion across all campaigns—whether its page likes, brand awareness, or conversions. Our Ad Management and Monitoring services can include:
- Campaign management for: brand awareness, web traffic, page likes, promoted posts, conversions, lead generation, and more
- Daily monitoring of all ads to ensure the lowest cost per conversion
- Regularly A/B testing to identify the best-performing ads in each ad set
- Pixel integration into your website to track web conversions
- Ongoing optimization of all ads
- Developing key segments of people to target, continually updating to optimize for clicks, engagement, and conversions
- Comprehensive monthly reporting and analysis
Want to bring your brand to life through a creative lens? You're in the right place! The high-quality photography and videography we produce ensures that your brand is reflected through clean, clear creatives that promote engagement. These services also ensure that we have strong visual assets for paid and organic social media.
PHOTOGRAPHY
Imagery not only tells your story but can also have an incredible influence on your audience's purchasing decisions. Our expert photographers capture high-resolution, innovative imagery that highlights your brand's products, services, and/or people and will accelerate your brand presence. Bonus: the imagery we provide can be used throughout both your social media and regular marketing initiatives! View some of our photography here.
VIDEOGRAPHY
Did you know that most social media platforms prioritize video over other forms of content? Not only will utilizing video help you gain good favor with the algorithms, video is also attention grabbing, easy to digest, showcases your brand in a new and exciting way, and can help boost conversions and sales. If you want to grow your social presence, it's time to start creating video content. We work with your team to determine priorities and then we get to work! We can shoot both short and long form content, stop-motion and GIFs, explainer videos, interviews, and much more. Check out some of our video work here.
Wishing you had a few more people to help tackle your live event? Your wish is our command! During live event coverage, we capture all aspects of your event(s) to ensure a lasting digital footprint is created. From live updates across your social media channels, to coordinating influencers and content creators, we make sure that our clients shine beyond the walls of the event and reach their target audience. Our Live Event Coverage services can include, but are not limited to:
- Providing live on-site social media coverage of the show and its designated events
- Utilizing our photographers and videographers to capture high-quality imagery and video with a quick turnaround time for sharing on social
- Promoting sponsors, investors, donors, exhibitors, etc. through strategic campaigns
- Increasing engagement with exhibitors through pre-show and onsite strategies to encourage participation and expand reach
- Compiling post-show reporting on all social media activity and providing a detailed analytics report
- Continuing to highlight the show through post-show social coverage
In the ever-changing digital landscape, brands need a balanced social strategy more than ever—cue influencer marketing. Influencer marketing is a powerful alternative to traditional marketing and an effective strategy for developing credibility, expanding awareness to new audiences, and transforming perception of your brand.
Over the years, we have developed an extensive database of reliable social media influencers and content creators spanning multiple industries and have nurtured these relationships in order to present the best opportunities for our clients. We tap into our connections, and utilize our influencer management platform, to find the best fit for your brand. Don't worry—we manage the process and relationship from start to finish, which includes:
- Curating a list of influencers or content creators on a monthly (or campaign) basis
- Creating customized pitches that introduce your brand and speak to the influencer's individual interests
- Negotiating terms and prioritizing partners based on compensation and assessed value
- Developing and securing signed contracts
- Overseeing campaign execution and ensuring deliverables are met in a timely manner
- Compiling a comprehensive report on a monthly (or campaign) basis
Looking to get your brand to stand out in Google search results? We work side-by-side with a strategic partner who creates the SEO, organic, and paid search strategies you need to tell your brand story, win trust from your customers, and rank in Google.
