It’s Social Media Week in Chicago and the Genies have been attending some amazing events with many more to come. Yesterday, Erik Qualman taught us that social media should be  FLAWSOME. Which means through our flaws we can show our awesomeness and that customer complaints are an opportunity to make it better than it was before. Failing better!

Qualman also talked about Momentum marketing: taking advantage of something larger than you (such as: seasonal events). He used this video to convey the meaning.

My favorite part of the presentation was when Qualman talked about social media ROI and used this video to illustrate his point of view.