Preparing for your third event of the day. After a successful live tweeting session. When you call Uber for a ride to your next event and they arrive within 3 minutes. When you arrive at your 8am event and realize they have breakfast laid out. When they mention your name in the panel. Qdoba coupons at every session? Boo-yah! When Erich Marx, Director of Interactive and Social Media Marketing at Nissan, said foshizzle. When you meet someone at social media week and they don't have a Twitter account. When you see someone you already follow on Twitter at an event. When a member of the panel consistently pronounces Pinterest as "Pinner-essst" Attending your last event of the week, so much knowledge.