Snowcial Media

This week, social media became “snowcial” media. The blizzard that hit Chicago on Tuesday afternoon quickly became a hot topic on Facebook and Twitter long before a snowflake even hit the ground.  Sunday and Monday, people started posting their blizzard survival tips, blurry pictures of long lines at the grocery store and links to weather reports that deemed the impending blizzard as “life threatening.” When the thundersnow – and that is what it was – hit the Chicago area, the blizzard was experienced around the world. Floridians were vicariously living through their Midwestern friends posting unbelievable pictures of an historic event in weather. There were some great words, obviously accompanied with hashtags, born out of Mother Nature’s fury: The SNOMG! (Snow My God!), SnowtoriousBIG, Snowpocalypse, Chizzard, Snowmageddon and many more. Lake Shore Drive became a trending topic on Twitter. I was able to collect and create an album out of pictures posted from friend’s pictures of the abandoned cars on Lake Shore Drive. “Snowcial” media allowed most of us to enjoy the effects of the blizzard from the comfort of our own homes.