After working for Gossip Genie for a few months and managing 2 clients in the food industry, I have come to the realization that people on social networking sites can’t get enough of their favorites foods. At first, I thought these fans simply “liked” our client’s page or followed them on Twitter to receive free items or first hand knowledge on deals. While that may be part true, there is a whole other loyalty aspect behind the reasoning for these fans to keep up with their favorite foods on Facebook and Twitter.
For example, one of our clients is a producer of a large portion of carrots in California. While putting my genie skills to good use, I check on what the fans are saying about them on Facebook and Twitter. On a daily basis, fans are expressing their love for this client’s carrots, how much their kids love them, how they used them to incorporate veggies into recipes, the list goes on. These fans weren’t expecting anything in return, such as a year’s supply of produce. They simply wanted our client to know how their carrots have enhanced their eating habits.
I discovered another example of this loyalty with Kernel Season’s. If you aren’t already a huge popcorn fan, sprinkling a little of these seasonings on your popcorn will guarantee an obsession. From White Cheddar to Parmesan Garlic to Chocolate Marshmallow, Kernel Season’s covers a wide variety of flavors to appeal to a plentiful of tastes. Part of the reason it is fun to represent this client is because of the excitement in the feedback they receive. Fans love to post pictures of their popcorn with the Kernel Season’s bottle next to it. They are continuously asking where they can buy the seasonings, and are extremely engaging when it comes to the Kernel Season’s Facebook page. When asking their fans “How do you like your popcorn?”, they received 95 responses within a few hours. Even the movie theatres that offer Kernel Season’s love to get involved with “The Kernel” on Facebook and Twitter.
As of this week, Gossip Genie will begin representing FoodMafia.com in their social media efforts. Food Mafia is an exclusive online destination for food lovers that focuses on supporting restaurant communities throughout select cities. I am excited to begin supporting and promoting this client as it incorporates thousands of restaurants from the Chicago area (and soon to expand). If you live in Chicago and love trying new restaurants, this is the only Mafia you need to get involved with. Follow them on Twitter or “Like” them on Facebook!
I hope this post can inspire you to find all of your favorite restaurants and foods on Facebook and Twitter and that you continue to support them! Speaking from the other side of the social media page, I promise you it only allows them to give you more of what YOU want!
