Would you trust a company that promised to follow you on Twitter and broke that promise, I wouldn’t! This company name is ironic because nothing is certain about their promise to follow you on Twitter – 
First of all, the lingo is incorrect – “Twitter CertainTeed” – it should be “Follow CertainTeed” or “Tweet CertainTeed.” That is strike 1 for me.
Strike 2 is the description of what they post on Twitter – “Industry news, links to relevant information and articles, and a channel for one on one communication. Here is an example of @CertainTeed’s twitter stream…
Industry news? Apparently, CertainTeed thinks its an industry. One on one communication? The only other Twitter account they have interacted with is @CertainTeedNews…hmmm, I wonder if the 2 are related…
Strike 3 is the broken promise – “Follow us on Twitter — we’ll follow back.” Judging fro@CertainTeed’s ratio of followers to following, they are not sticking to their word. 
