When it comes to social media, the only constant is that things are constantly changing. Since social media is consistently being updated, your online marketing efforts should be too! Here are 4 of the top social media news stories from the past few weeks that you don’t want to miss.
1. Twitter is going to display related hashtags for trending topics
While at first this seems like a minor change, it is going to revolutionize the way the way we converse on this platform.
For Twitter-users, having a one-click option to get all related tweets will allow them to stay on-top of every conversation and see more perspectives. Likewise, brands can use this feature to tap into trends relevant to their target market, as well as find new people to interact with online.
Read more about the update here.
2. Facebook and Instagram now show how much time you’ve spent on them
Scary, right? Not sure I’d want to see how much time I’m spending mindlessly scrolling through Instagram.
By giving users a raw, updated count of how many minutes they’ve spent on the site each day, Facebook and Instagram are encouraging more mindful engagement. This means users will be far more actively engaged when they go online. A win for marketers all around!
Read more about the update here.
3. Instagram stories can be limited to location
Over the past few weeks, Instagram has been testing some options which will let users control who can see their content. More recently, they have begun testing a ‘Choose locations’ option for Instagram stories. This allows users to limit which countries their stories are seen in and run geospecific campaigns.
You can read more about the update here.
4. Voice-activated lenses on Snapchat
Move over, puppy-dog filter, it’s time to bust out the pipes.
Earlier this week, Snapchat released new lenses that respond to your voice rather than your face. Some of the lenses ask users to say words like “love,” or “wow” to activate. While this feature is only available for a handful of users currently, expect to be bombarded with it soon.
You can read more about this update here.
Tell us in the comments below which of these social changes you’re most excited to see roll out.
