This past month, the Genies traveled to sunny Palm Beach Florida to cover the social media marketing, photography, and videography for Vision Council’s 2020 Executive Summit.
While we were there, Anthony and I had the pleasure of giving a presentation to C-suite executives in the optical industry that wanted to learn more about how to position themselves on social media.
The presentation was focused on some of the biggest mistakes and missed opportunities in C-suite social media. We spoke about the importance of having a respectable presence on social media, some of the ways to position yourself on LinkedIn and Twitter, and some topics executives should avoid discussing online.
Some of the executives were surprised to hear that there are more than 3 billion people actively using social media and that the average daily amount of time spent on social media is 2 hours 20 minutes. Based on our experiences, however, these numbers are not surprising at all. When people tell us that they don’t think it’s necessary for their business to be on social media, we encourage them to think about their situation a bit differently. If your customers are potentially talking about your brand online, you should be there to respond and manage your reputation.
More than that, we shared why we feel it’s important for CEOs and C-suite level executives to have thought-leadership profiles that are separate from their brand’s social media profiles. According to a CEO survey by BrandFog, 93% of respondents agree that CEOs who actively participate in social media can build better connections with customers, employees, and investors. Additionally, 85% agreed that having a socially active C- Suite leadership team can mitigate risk before a brand reputation crisis occurs.
For more information about our presentation, or for the chance to have the Gossip Genie team speak at your upcoming conference or event, please contact Taryn@gossipgenie.com!
