Summer is almost here, and social media opportunities are coming with it!
Holidays for Days
A new season calls for new social media content! The summer months are full of holidays that can be used for content creation. Picking a holiday and posting about it keeps your feed fresh and interesting. Most importantly, it makes your content fun! If a holiday is on brand, use it to your advantage. Create clever captions and cool photos to make your holiday posts stand out.
Timeliness is essential to keeping a great social media presence. Therefore, taking part in trending topics helps to maintain your brand’s relevance. Posting for appropriate national holidays is a great way to do this. Plan your content ahead of time and use holiday hashtags.
Here are a few examples of holidays to post about:
Monthly:
- June 2019 – National Candy Month
- June 2019 – Pride Month
- July 2019 – National Hot Dog Month
- July 2019 – National Picnic Month
- August 2019 – Back to School Month
Daily:
- June 18 – International Sushi Day
- June 21 – International Yoga Day
- June 27 – National Sunglasses Day
- July 4 – Independence Day
- July 5 – National Bikini Day
- July 17 – National Hot Dog Day
- August 2 – International Beer Day
- August 26 – National Dog Day
- August 30 – National Beach Day
We Love A Good Theme!
Incorporate the summer heat into your social media posts! Summer is full of exciting activities and bright colors. Integrating these elements into your post is a great way to keep you social looking seasonal. Make sure your audience knows how your brand is relevant to summer fun.
Here at Gossip Genie, we are embracing summer. Our client Vienna Beef is putting out a variety phone wallpapers on Instagram. Hot dogs scream “summer”, and fans can represent their favorite dog all summer long. My personal favorite wallpaper is the poolside brat.
Warm Weather Calls for Events
The event world thrives during the summer, and social media specialists should be taking advantage of it! From pre-event promotion to live coverage to post-show recaps, events are perfect opportunities for content creation.
A number of Gossip Genie clients are hosting fun events this summer. Janss Marketplace, a shopping center in Thousand Oaks, CA, is throwing its annual Summer Concerts Series. We are using Facebook to connect with longtime fans and gain new ones.
Also, live coverage at events is great marketing opportunity. Concerts and festivals make for captivating social media content. Your audience will feel like they are actually there! Plus, your cool posts will make your audience want to go to the next one.
Furthermore, event recaps are perfect add-ons to any content calendar. Sharing photos and engaging with fans after the event are good ways to keep the excitement alive.
What Do You Think?
Which summertime social media tip will you be using this season? Let us know below!
