These are a few of my favorite holiday things…
The 12 Days of Christmas are all about discounts this year. If someone’s “true love” was going to buy them a couple of turtle doves, they could find a promo code online to get them for 20% off. A lot of my clients wanted to do a 12 days of Christmas promo and in creating these campaigns, I took notice and advantage of other companies doing the same thing. One of my favorite brands, Theory, has done an excellent job with their 12 days of Christmas campaign on Facebook. OneHope Wine has also done a nice job with their 12 days promo. A bad example, ShopBop.com’s excuse for a 12 day themed promo via Facebook. First of all, it starts on day 3, no mention of days 1 & 2 and worst of all, they don’t shorten their links…long links are so 2008!
Everywhere you look, there are holiday promo codes, secret Santa sales and jolly Christmas giveaways! It’s amazing when you are technologically savvy enough to take advantage of the offers. At a time when discounts are not so in-your-face blatant, dig for them! I never “checkout” without checking Facebook, Twitter and Googling a promo code for the product I am about to buy.
