The Importance of Community Management

An all-inclusive social media strategy goes beyond content creation and scheduling. One major way to increase brand awareness? Effective community management.

Community management is about building meaningful relationships and creating an open dialogue between your brand and its consumers. It’s much easier to share company news and product launches when you’re talking to a community that’s already active and engaged! This can be done by increasing your interactions with your community by finding your “biggest fans,” answering all of their questions, and figuring out what your followers want to see more of.

Below is an outline of how to begin working on a successful community management strategy.

• Choose which network to focus on

1. 1. • Decide whether you work on your community management through your own profiles, like your brand’s Instagram or Twitter, or on a private forum like a Facebook group.

• Identify your audience

1. 1. • If you chose LinkedIn, you may be targeting a B2B crowd, and if you chose TikTok, your target audience may be a younger demographic. Figure out their wants and needs based on their characteristics.

• Ask your audience what they are most interested in

1. 1. • Ensure you’re pushing out content that’s relevant to them by asking them what it is they want to see.

• Determine how you’ll measure your success

1. 1. • Will you see an increased follower count as your victory? An increase in comments and shares? A boost in product sales? Discover what’s most important to you when measuring your results.

• Set attainable goals

1. 1. • Once you’ve identified your measures of success, you can decide how much time you’d like to test out your new strategy before running a report comparing the results to prior numbers — we suggest a 4-6 week testing period.

• Stick to a consistent posting schedule

1. 1. • It’s time! Work on forming genuine connections, commenting back to your followers, and following back your biggest brand advocates. A brand having an authentic, human voice builds credibility and trust with users.

• Run your report

1. • See how successful your experiment was by running a social media report and measuring your engagement and impressions against previous periods.

If you need help working out a community management strategy, the Genies can help! Contact us today and we can build out a plan to help your business grow.