The Oscars hit the stage for their 85th show yesterday. Like expected, the show was glittering with the red carpet, must-see interviews, extravagant attire and endless entertainment. There was one more factor, however, that the Oscars wanted to focus on this year: social media frenzy.
The Academy encouraged celebrities to snap quick shots of themselves in the backstage green room during the event, which is a private area for stars to hang out before making their début on stage. Once the photo-booth shot is taken, the stars were asked to then tweet the snapshot into the Twittersphere for all the fans to see. Some celebrities took a quick self-shot, others posed with poise and then a few took a shot with a celeb friend, making humorous faces at the camera. You just couldn’t help but laugh and wish you could join in on the fun.
It was a perfect mix of “behind the scenes” and getting up close and personal with some of the most famous movie stars out there.
Some of the top moments talked about in the social media world were Michelle Obama’s surprise appearance, Jennifer Lawrence’s epic tumble and the Jaws-themed music that played when acceptance speeches went a bit too long.
According to ABC News, Michelle Obama presenting the Best Picture award to Argo on the big screen was the biggest moment of the night with 85,300 tweets. Jennifer Lawrence received twitter fame as well. ABC News announced that there were 71,600 tweets being sent out like rapid fire when she won. Unfortunately, most tweets were about her fall as she attempted to walk up to the stage.
To get a better idea of the amount of people taking part in social media during the Oscars, ABC News lays out the incredible statistics: Over the course of the night there were over 8.9 million tweets about the big show. With that said, 2.1 million were during the red carpet and 6.8 million during the awards show.
I would say The Oscars successfully created a social media frenzy filled with celebrity snapshots, both funny and elegant, chit-chatter about the show and an overwhelming amount of community engagement for fans everywhere.