Today was a great day on Twitter for one of our clients, Gale Sayers Center. Now we know firsthand when Jay Cutler (222K followers) retweets one of your tweets, magic happens!
The retweets kept flowing in! Not only did Mr. Cutler and his followers help us spread awareness about the Gale Sayers Celebrity Golf Classic on May 12th, but we also were able to get in touch with these fine folks for a little RT action:
@ JerryAzumah – Former Bears’ cornerback
@ZachZaidman – Chicago Bears Radio Network Sideline Reporter/Host of Bears All Access
@CarmenDeFalco – Host of ESPN 1000’s afternoon show in Chicago w/Jurko and Harry
@ESPNChiBears – Jeff Dickerson has been covering the Chicago Bears for ESPN Chicago since 2004.
@swirsk054 – Chuck Swirsky, Bulls announcer
Combined, these gentleman have over 316,000 followers. Bet a press release couldn’t beat that exposure – and even better, it’s straight into the eyes of our ideal audience!
The exposure gained when celebrities and media help share your message is unbelievable. While it is pretty cool to see your Twitter handle sitting next to @JayCutler6, our end goal is obviously to get people to sign up for the Gale Sayers Celebrity Golf Classic. Based on the tweets amidst the RT frenzy – that goal was achieved.
All proceeds from the Gale Sayers Celebrity Golf Classic will benefit the Gale Sayers Center. The Gale Sayers Center, founded by Gale Sayers and located at 7901 S. Sangamon in Chicago, IL, works to build a brighter and more reliable future for Chicago’s inner city youth by offering free after-school educational programs and experiences. The programs include computer classrooms where students can be tutored in English and Math; mentoring and motivation sessions with some of the most outstanding business, civic and sports leaders sharing their experiences; educational displays and forums; and a public speaking course. The Gale Sayers Center was founded in 2006 and is a 501(c)(3) nonprofit organization.
