Do you ever wonder who the face might be behind a great Facebook fan page? I recently was wondering this when Jacqui introduced me to the Sour Patch Kids Facebook fan page. To me, this is an excellent example of a successful Facebook page. From clever posts to the “Human of the Week“, and even a rap music video – “World Gone Sour”- featuring Method Man and the Sour Patch Kids! They have managed to keep each post simple and original such as ” ‘Liar, liar, pants on fire’ must have happened at least once. Consider that a warning, liars” and “Are the holidays over yet? I have things to do like ignore my New Year’s resolutions.” Each post is crafted with humor and wit that I wouldn’t mind meeting the face behind the page!
The posts don’t always relate to the sweet yet sour candy delights but, I think this is what makes it stand out. No Facebook fan wants to see links to the company’s website everyday urging fans to buy their product or service. These are necessary from time to time but, maintaining a specific voice through the page and keeping it light, positive, and funny is what makes me want to click that little “Like” button at the top of the page. The Sour Patch Kids page also is not overcrowded with tabs and promotions. Humans are simple and are more likely to navigate through a page or website with a simple format . To wrap things up, when creating your own Facebook page, remember these words — Less.Is.More! Or…if you don’t know how to do that, Gossip Genie can surely give you a helping hand!
