I will proudly admit that although I do not watch American Idol, I am a huge fan of the new hit show “The Voice” or otherwise known as #TheVoice in the Twitterverse. This show has had a bigger social media component to it than I have seen in any other shows thus far. The hashtag #TheVoice is heavily promoted throughout the show and tweets are shown at the completion of each artist’s performance.
Throughout the show, co-host Alison Haislip , manages the “V-room” backstage where the contending artists can read tweets from their fans & tweet back to them. Host, Carson Daley frequently checks in with the V-Room to encourage viewers to tweet to their favorite singers using the hashtag #TheVoice and mentioning @NBCTheVoice. The judges, Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton, use real-time interactions to find out what the viewers are saying in order to assist in their decision process. They also encourage their followers to follow the artists on their team giving each artist their first sneak peek at fame as some of them have already reached up to around 20,000 followers. We have seen the role of Twitter in a plethora of hit shows in the past but #TheVoice brings the impact of social media to the forefront, offering viewers an interactive experience and a chance to engage with the contestants and coaches like never before.
