Many brands want to reach out to influencers to increase their brands awareness and this is a great way to accomplish that goal. Influencers have the power to reach a specific audience who value and trust their opinions and this can be a great help to brands and companies looking to gain new fans and customers.
Below are a few tips to follow when reaching out to influencers:
1. Find the right influencer for your brand
One of the most important parts of influencer outreach is learning to look past the numbers. Meaning, you should avoid reaching out to influencers just because they have thousands of followers. Take time to research each influencer you’re interested in working with and find out what they specialize in. For example, if your brand sells high-end makeup products, take the time to find an influencer who is passionate about the beauty industry and creates meaningful content for her fans who also share the same interest.
2. Personalize your message
No one likes receiving cold calls, therefore no one likes receiving cold emails. When reaching out to influencers, take time to personalize your message. What did you like about their page? What made them stand out to you? Why do you want to work with them? Let them know these things and craft it into a meaningful message. It’s also important to sell your brand and explain who you are, what you do, and why the potential partnership makes sense.
3. Provide instructions
To create a successful partnership with an influencer, you want to provide clear instructions and state what you expect from them. Typically, influencers receive free product, payments, or discount codes for their followers in exchange for a promoted post about a brand or product on their social page. Because of this, you want to ensure that they’re completing their end of the bargain. State clear instructions that detail what you expect from them. Some important things to include are how many times they are expected to post, what pages and hashtags they should tag in their posts, important deadlines, etc.
4. Build a relationship
Build a relationship with your influencers! Comment on their posts, like their photos and become one of their fans too. Even once the partnership comes to an end, you still want them to have nothing but positive things to say about your company. Remember, they know how to influence people 😉
Need help with your brand’s influencer outreach? Contact us today!
