January 1994, that’s when the very first blog was created.

It’s nineteen years later, and 6.7 million people now blog on blogging sites and 12 million people blog via social networks.  [Refer to infographic below]

The so-called “Blogosphere” has grown massively and continues to grow at an exponential rate. Besides its growing popularity, having a blog has its perks, especially for those who own a budding business.

Businesses with blogs: The advantages

By contriving a dependable, robust blog on your webpage, your audience will see your page as a reliable source for information. Assuming you’d utilize the social sphere and publish your blog posts on social media, your social sites will also be seen as trustworthy outlets for material. By spreading blog posts on social media, people will be directed to your website, which means business exposure, brand awareness. Having a static website will make it harder to attract new clientele. However, having a consistent blog that produces intriguing content for your site and social outlets, you will have an even better chance of catching leads and reaching a much broader audience.

Another tidbit that you should understand is that blogs can help support your businesses credibility. Posting up-to-date news, providing tips or sharing your expertise, your Internet and social media audience will come to trust you, your content and your business. This will help you establish yourself as a trusted expert in your field.

Blogging also opens up a potential stream of dialogue with clients or prospects. Whether it’s through the blog’s comment section or via Facebook, Twitter, LinkedIn, etc., you can interact with readers, answer their questions and build a trusted relationship with them.

Below is an infographic highlighting blogging statistics. It just may convince you that having a business blog is worth it, if you weren’t swayed already.