What do your Facebook Likes really say about you? According to a recent study, your public figures, posts and pages you Like on the social networking site can reveal surprisingly accurate information about your religious and political views, IQ, drug use, and sexual orientation.
Cambridge University, who published the study, analyzed more than 58,000 Facebook users’ digital activity. Participants volunteered their Likes, demographic profiles, and psychometric testing results through an online application; the Likes were then fed into algorithms and verified with the information from profiles and personality tests.
Highlights: Users who liked “curly fry” and “thunderstorm” pages were more likely to have higher IQs than people who liked “Harley Davidson.” Those who liked “swimming” were said to be satisfied with their lives overall, whereas those who liked “iPods” were dissatisfied.
Are you surprised by these results? Think there’s any logic behind them?
Tell us what you think in the comments below!
