1. They are the experts.

A good social media manager has years of experience and is on top of the latest trends and tactics. From past experience, they know what works and what doesn’t.

2. They spend all day on social media networks.

Rest assured all of your tweets and Facebook posts are being answered immediately if you have a social media team closely monitoring your streams. Many companies put the tasks of social media on their marketing or PR manager. There is no way they can closely monitor social media channels all day, if they did it would distract from their regular duties.

3. They have experience.

Many people think hiring a low paid or unpaid intern to run social media accounts is a good idea budget wise. This could not be further from the truth. While these interns may have their own social media accounts, they are not experienced in managing company accounts and one bad post could cause a major disruption in your audience’s perception of your brand.

4. They are cost effective.

Instead of hiring a social media manager, which could run anywhere from 30-80K (based on experience), a social media firm can handle the same workload with a smaller budget. If you go with a social media marketing firm, you have a team of creative minds on your team, instead of just one person.