Influencer marketing is one of the hottest buzzwords in the social media community right now–and for good reason! Read on as we dive into the basics of influencer marketing and why your brand should take advantage of this strategy.
What is influencer marketing?
Influencer marketing is when a brand collaborates with an influencer to market its products or services, combining the idea of celebrity endorsements with modern-day social media marketing campaigns.
Why use influencer marketing?
Rapid growth
Over 1,300 influencer marketing-focused platforms and agencies have entered the market over the last five years. According to Onefluent, in the past 3 years, influencer marketing has grown by 57% – from $9.7 billion to $17 billion.
Authenticity and transparency
Influencers are very skilled at building good relationships and loyal communities, helpful in gaining trust when promoting products and services. In many industries across the globe, authenticity and transparency are becoming increasingly important to consumers.
Drive sales
Influencer marketing provides a unique opportunity to convert customers through fresh offerings only given to followers of the influencer promoting your product or service. For example, setting up a unique discount code or a bundle of products/services to be used by followers of the influencer.
