It’s World Social Media Day. So basically, like… our day. And we are coming to you now with some 🔥HOT🔥 tips to help you conquer the world of social media.
Check it out 👇
COPYWRITING TIPÂ
“I’d say the #1 most important thing is to nail your brand voice. Once you have that down, look to other accounts and even memes to get some inspo! Depending on the brand, you can almost never go wrong with puns, popular song lyrics, or highly-memed phrases, as long as you adapt them to fit your brand’s voice and tone. Remember: humor can go a long way, even if you’re writing for a stereotypically “dry” industry.” – Lizz
INSTAGRAM STORY TIPÂ
“Make sure the story looks clean and has some type of movement to it (moving text, gif, video). Social media is really saturated and making the story eye-catching is really important.” – Brittany
Bonus tip: You can use apps like Unfold, Mojo, or Hype Type to do this.Â
INFLUENCER OUTREACH TIPÂ
“My number one tip for influencer outreach would be to not focus on the numbers. An influencer who has 5K followers can truly be just as impactful as one who has 50K. Keep in mind it all comes down to who their audience is and if their followers TRUST them. Take a second to scroll through their comment section and see if they’re interacting with their followers. If you can sense that their fans trust and enjoy seeing what this person posts, then don’t worry about their follower count!” – Ashleigh
PHOTOGRAPHY TIPÂ
“Generally speaking, you always want to make sure your images are bright, clear, and high-resolution. Clean, crisp, vibrant images perform much better than images that are busy, dark, and pixelated. To ensure your images are high-quality and engaging, you can work with a team like Gossip Genie to photograph your products.” – Taryn
Bonus tip: You can use editing apps like Lightroom or VSCO to keep your aesthetic consistentÂ
ADVERTISING TIP
“Make sure your audience targeting isn’t too broad or too specific. You want to be reaching the right people so you’re not wasting money. And constantly monitor and adjust your ads as needed!” – Anthony
OUTREACH TIP
“Don’t make engagement a one-time thing. You should be consistently interacting with your target audience before you ask them for anything. Find out where they’re hanging out in the virtual world and meet them there.” – Violet
FAVORITE ACCOUNTS FOR INSPO
“One of the best things you can do is look at other accounts that are absolutely killing it to get some inspo for your brands. SEE what they are doing & determine HOW they are doing it to level up their brand. Check out Replica Surfaces, Halo Top Creamery, or Our Food Stories for some extra inspiration.” – Janelle
Don’t have time or bandwidth to do the things we mentioned above? Contact us for help.
