Instagram has become one of the most popular social media platforms and we’re all about keeping up with its algorithms and the latest trends. Lately, we’ve noticed an increase in the number of brands, business and influencers creating a theme for their Instagram feed.

The purpose of having a “theme” on your page is to keep your feed cohesive and consistent. It also gives you the ability to quickly capture someone’s attention. Building an Instagram theme creates visual consistency for your brand and overall is aesthetically pleasing to the users viewing the page. This will most likely increase their chances of following the page or coming back for more.

There are tons of ways to start implementing a theme on your Instagram. Whether you want to arrange your posts in a certain way or use the same edit on your photos, the options are endless and they will no doubt, ‘up’ your Instagram game in no time.

Naot Footwear is a great example of how you can implement a theme without having to worry about the actual edit of your photos. Naot’s theme is solely based on the arrangements of posts, which increases the pages consistency and of course, keeps the feed aesthetically pleasing.

Lately, we’ve noticed a lot of influencers using the same photo edit on all of their posts. This helps keep a common color throughout the profile and also enhances visual consistency. Although it may be a little more time consuming, it’s a great way to implement an Instagram theme!

What do you think of Instagram themes? Let us know in the comments below!

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