*Clink* *pop* *cheers*: it’s time to celebrate 🎉
Your brand has just hit a milestone! CONGRATS. Whether it’s a company birthday or an anniversary celebrating many years in business, you better believe a good social media manager will be ready to promote it on social. Loyal fans love a BTS update; how best can you hype one of these exciting occasions? Take a look at the Genie-fied tips below:
Tell a story 📚
Every brand has a story; your followers are hungry to listen! Whether its a tale about your founder or the first product ever sold, they want to hear it all. A well-crafted narrative can humanize your company and increase customer loyalty overall. Try conveying it through through a thoughtful, concise caption paired with compelling imagery. Or, for a more light-hearted spin, compile images into a single Instagram story with a bit of text highlighting the special day.
Add motion to your memories 📽
Video still continues to kill it on social these days, and social campaigns around big occasions are the perfect opportunity to let your brand personality shine! Try crafting a touching interview with the founder of your brand, or with a long-time employee. Not only will video captivate your audience, they’re great to revisit and share for years to come.
Give back 🎁
Giveaways perform particularly well when paired with an exciting milestone on social. For your 5th year in business, why not give away five of your most popular items? Fans will be appreciative that you have chosen to give back to those who have helped make your business great!
TBT ⏰
One poignant way to commemorate a big brand milestone is to post some throwback content. Try digging up an old photo that illustrates how far the brand has come, and pair it with a concise quote from the founder. This combo is social media gold! Followers love a success story, especially if it stays humble and nostalgic. Take advantage of your platform and be proud of the accomplishment you’re celebrating!
Ask questions 💭
A great way to encourage engagement is to ask fans for feedback – after all, they’ve stuck with you for years, possibly decades! Maybe you’ve decided to bring back an old product for a limited time only. Take the opportunity to solicit feedback. You might learn something valuable that you can use later, and even if that’s not the case, followers will love this interactive spin on a milestone.
Do you have any tips to hype a big brand achievement? Tell us yours in the comments below 👇🏼
