Halloween Campaigns We Loved❤️

Halloween Campaigns We Loved❤️

It is now November and brands are tucking away their pumpkins and cobwebs and beginning to fill your feed with turkeys and stuffing. The holidays are the perfect time of year for companies to do special campaigns to draw attention to a new product or elevate their brand with special content.

This year the Halloween campaigns did not play games. I was mesmerized by all of the clever ideas brands were putting out for the holiday. I just had to ask the Genies which Halloween campaign was their favorite this year and here is what they said👇

Lizz

  • The Brand/Account: marthastewart
  • Why she loved it: The Martha Stewart brand posted all month long, multiple times per day, with spooky cooking + entertaining ideas. I love how aesthetic and elevated their tips and tricks are and even used some to throw my own party this year!

Violet

  • The Brand/Account: skittles
  • Why she loved it: I liked the Skittles zombie campaign because not only was it a cool product idea, but they took the reviews, images and stuff people shared and used it as content on social.

Client error: `GET https://graph.facebook.com/v10.0/instagram_oembed?url=https%3A%2F%2Fwww.instagram.com%2Fp%2FB3NqiRhhAT5%2F&access_token=EAAG5hzKyxakBO4qauy6Kc1dnY1w8Ng9kLO5cZBWtc1LyDOb8IZBnhuPlQoZAkFYZAw8m2oWkwPEGENFxab6QOyCufZB0fZBHKLN1fbV18xkc1ZCluZArCaWWK6LfUAAvosXpCiOAgC3CzbCpgZCFmFcyBlI5tjJX07wTaVnBF3tfsEwdKcjSGPLWaVYoh2ZCWSgbWbj364jHWgFjtPiOQg3FGgEMzKym6YJfoNykFCv6ugpOo8SkkrgGOx` resulted in a `400 Bad Request` response:
{"error":{"message":"The requested resource does not exist","type":"OAuthException","code":24,"error_subcode":2207045,"i (truncated…)

Janelle 

  • The Brand/Account: lushcosmetics
  • Why she loved it: They created spooktacular imagery + copy and even changed their actual products specifically for Halloween. Job well done :clap:

Client error: `GET https://graph.facebook.com/v10.0/instagram_oembed?url=https%3A%2F%2Fwww.instagram.com%2Fp%2FB4QM7PSHiYd%2F&access_token=EAAG5hzKyxakBO4qauy6Kc1dnY1w8Ng9kLO5cZBWtc1LyDOb8IZBnhuPlQoZAkFYZAw8m2oWkwPEGENFxab6QOyCufZB0fZBHKLN1fbV18xkc1ZCluZArCaWWK6LfUAAvosXpCiOAgC3CzbCpgZCFmFcyBlI5tjJX07wTaVnBF3tfsEwdKcjSGPLWaVYoh2ZCWSgbWbj364jHWgFjtPiOQg3FGgEMzKym6YJfoNykFCv6ugpOo8SkkrgGOx` resulted in a `400 Bad Request` response:
{"error":{"message":"The requested resource does not exist","type":"OAuthException","code":24,"error_subcode":2207045,"i (truncated…)

Jacqui

  • The Brand/Account: orangetheory
  • Why she loved it: Having a “Hell Week” was such a fun idea to challenge their members to conquer their workouts. I gave Hell Week a shot myself and it was an amazing experience!

Anthony

  • The Brand/Account: ihop
  • Why he loved it: IHOP did a great job with this fun family-friendly campaign! The Addams Family is such a classic movie and these themed dishes definitely caught my attention.

Brittany

  • The Brand/Account: starbucks
  • Why she loved it: Starbucks took their Halloween posts to the next level this year! I loved the video content, the imagery and all of the spooky coffee puns.

Taryn

  • The Brand/Account: riceworks_crisps
  • Why she loved it: Riceworks nailed their Halloween themed snacks! They all looked so delicious and I even tried a few recipes myself.

Hope

  • The Brand/Account: petco
  • Why I loved it: Petco has been doing a pet costume photo contest for Halloween for 7 years now and I can’t think of anything better than scrolling through these adorable pictures all October long.

Which Halloween campaign was your favorite? Leave a comment.

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