In 2017, it’s no shock that social media can make or break anything. From an embarrassing drunk tweet to a social media manager forgetting to switch accounts before accidentally posting on a national brand’s page, no one is immune to the ever vigilant and judgmental eye of social media.
The ruthlessness of internet mockery was never more clear than last night when the NFL made a controversial announcement that San Diego’s long-time football team would be moving back to Los Angeles. Shortly after the announcement, users quickly began to poke fun at the striking resemblance between the new Chargers’ logo and the iconic LA Dodgers’ logo.
(Here’s a side-by-side comparison – we’ll let you be the judge)
Aside from the usual memes spawned from a major company’s blunder, social media manager from other professional sports teams leapt at the opportunity to put aside their rivalries and come together to capitalize on the misfortune of the Chargers’ move.
Here are a few of our favorite examples of impromptu sports social done right!
The Dallas Stars followed the Chargers’ lead with a fresh ‘new logo’ that looked awfully similar to their sister football team’s logo.
The Sacramento Kings’ social team wasted no time poking fun at LA with this nod to the Lakers’ logo.
The LA Kings were out for blood with this reference to the St. Louis Rams moving back to LA, leaving St. Louis without any pro-football team. Bonus points to the social media manager who was also able to incorporate the current score of their game!
And our favorite interaction of them all comes from the Tampa Bay Lightning’s social team (who’s logo sports a recognizable lighting bolt) and the LA Dodgers, who were at the heart of this internet frenzy.
Everyone got a big kick out of the world’s top sport social media teams making a huge joke out of what should’ve been a joyous night for the Chargers’ organization. Unfortunately for the Chargers’ social media team, with numbers like 63k retweets and over 87k likes for a single tweet, it pays to be on the other end of the internet’s biggest joke!
