In a world where social media is stitched into our everyday lives, it is necessary for brands to be present online. From connecting with fans to reaching potential new customers, social media has changed the way we market brands. Social media is a powerful tool to drive sales and build a fanbase. However, it’s not enough to be on only one social platform.
Your brand should be marketing on multiple social media platforms, and here’s why:
Targeting
One of the many great things about social media marketing is its power to accurately target your audience. With each social media platform comes different key demographics. For example, most users on Instagram are 13-29 years old, while most users on Facebook are between the ages of 18 and 49. When considering demographics, it is important to look past just age groups. On Pinterest, nearly 40% of all users make $75k every year, and majority of users on Snapchat make $30k-50k a year.
We find that brands often have more than one target audience. Our client Riceworks has a broad fanbase. Tasty gluten-free snacks appeal to a wide range of people including foodies, health-conscious parents, and people of all ages with gluten allergies. When we want to reach young food lovers, we go to Instagram. When we want to reach parents of kids with gluten allergies, we turn to Facebook. Creating a presence on multiple social media platforms allows brands to reach more potential customers and increasing brand visibility.
Different Platform, Different Communication
Each social media platform offers unique ways to connect with other users. Pinterest and Instagram are highly visual platforms where users share photos and graphics with their audiences. On the contrary, Twitter is much more verbal and focuses on sharing thoughts and ideas.
Think about what type of communication would represent your brand the best. Does bold photography alone allow your company to shine? Would your brand benefit from sharing your story through words and creative copy? Or would you be better off taking advantage of both visual and verbal storytelling? In that case, it is important for your brand to be on multiple social media platforms.
Communication differences: Instagram vs. Twitter
Keep Your Brand Top-of-Mind
Being on multiple platforms is a great way to keep in touch with your audience. It is easy to build a strong relationship with your fans when you keep an open line of communication alive. Consistently posting across social media allows for your brand to stays at the forefront of your customer’s mind. When a customer is choosing a brand, they will think of you first.
Additionally, your will have more opportunities to engage with its audience with more platforms. Your customers will feel connected to your brand, and they will feel heard and important.
Which of social media platforms do you think would benefit your brand? Let us know in the comments below! Be sure to contact us for an evaluation as well!
