If you manage the social for a brand that frequently hosts events, it’s in your best interest to start promoting them online. Not only do virtual event invites reach a wide audience, they also allow you to target a highly relevant audience, boost it to your followers, and add easy CTAs to encourage signups. If you’re searching for some tips to make your events SHINE, the genies have the answer! Try these simple tips to get more clicks 👇🏼
Facebook has a plethora of options for any business or brand looking to promote in-store events. Not only can you easily create an event page where followers can RSVP and share with their friends, but with Facebook ads, you can boost your event invite and reach a huge network of potential attendees. Remarketing ads can serve your event page to people who have visited your website or to your most engaged followers, AND you even exclude people who have already purchased tickets. This kind of granular targeting is so immense, it completely beats out traditional marketing and word-of-mouth promotion.
Plus, Facebook’s ad features also allow you to utilize a large variety of marketing materials. We recommend brands upload video to promote events, as these perform particularly well on social and can really hype up any occasion.
If you’re hosting your event on EventBrite, don’t worry! Eventbrite now integrates seamlessly with Facebook and allows users to purchase tickets directly through FB Event pages. This makes it easier for your customers to attend by simplifying the steps to purchase.
Twitter is an important resource for event networking, whether you’re looking to join a relevant Twitter chat and introduce the occasion, or looking for influential attendees or speakers. In fact, we were able to net a huge special guest (Ted Allen) for an event by our client ProStart – all by using Twitter to reach out to celebs and influencers.
Twitter is a great place to get your event hashtag trending, and it’s also the perfect platform for live event coverage on the day of.
Instagram is another platform that recently integrated with Eventbrite, allowing brands to easily add a CTA to purchase tickets on their profile. In order to do this, simply click “edit profile” and go to “contact options”. From there, select “additional actions”, then add Eventbrite as your partner. If you follow these easy steps, you can insert the event URL, and a “Get Tickets” button should pop up on your profile!
Once you begin promoting on Instagram, you can use the CTA “Purchase tickets in bio” – or something similar – to drive sales easily.
Instagram Stories are also the perfect vehicle to tease your occasion. Behind-the-scenes content simply kills it on this platform and can help you generate interest as well as keep your audience updated. On the day of the event, share live-coverage with clips, or go live and broadcast from the engagement itself.
Final Tip: Hashtags
Event hashtags are a fun and vital way to encourage attendees to share your event with their friends. Be sure to make them short, sweet, and relevant. Add them to any assets or promotional material you share, digitally and in person. Afterward, you can collect and leverage event photos and UGC by searching the hashtag of your creation! It provides content for upcoming months as well as for your next event promotion.
