So, you decided to amplify your brand to social media. Excellent choice! With over 460 billion people active on social media, your ideal customer is just a few clicks away. But which platform are they scrolling through?
The Steps
The first step to choosing the right platform is knowing your audience. How old are they? What is their yearly income? How do they spend their free time? What kind of content would they be interested in? Be sure to keep demographics and psychographics in mind for optimal social media success!
Step two is considering what your brand has to offer. Can you create beautiful, tasty recipes with your products? Are your employees leading the industry through innovative conversations? Perhaps your brand shares new updates with your fans often! After all, social media marketing is about providing value to your audience and cultivating strong relationships with your fans.
The last step to entering the world of social media is to pick the best platforms for your business. Let’s dive into the most popular social media platforms and see what suits your needs the best.
The Platforms
- When it comes to visual content, Instagram is the place to be. From curated photography to video content, you can show off the beauty of your product throughout your feed.
- Within the past few years, Instagram made updates to make the platform a one-stop-shop for content. The platform features traditional photos of course, but it has room for more. Users can post content and reshare posts on stories. Long-form and short-form videos alike are welcome through its IGTV and Reels features. Brands can create guides to share on their pages, too.
- Because Facebook owns Instagram, brands can benefit from Facebook’s powerful cost-effective advertising here as well.
- From blog posts to attention-grabbing videos, Facebook is a great platform for sharing a variety of content. You can publish photos and videos directly on the platform or share links to your website.
- When it comes to ads, you get more bang for your buck on Facebook. Running ads on Facebook is the most affordable in comparison to other social media platforms.
- If your business is all about events (both in-person and virtual!), Facebook is a great place to be. Create event pages, share them with your followers, and get new eyes on your brand by promoting the event through ads.
- Keep in mind that Facebook audiences tend to skew older than most other social media platforms.
- Twitter is inherently fast-paced because of short character limits, trending topics, and its conversational nature.
- This is a great platform for sharing company updates, blog posts, articles and all things related to PR.
- LinkedIn is by far the most polished social media platform. Professionals from all industries across the globe use it to connect with like-minded people and contribute to related conversations.
- B2B companies benefit from this platform by generating leads, recruiting new employees and taking part in industry-focused discussions.
- Thought leadership content published by employees and brands thrives on LinkedIn. It’s a great place to set the bar for industry expectations and pave the way for innovative thinking.
- LinkedIn is the perfect place to share exciting company updates with your employees and the world.
- This platform is great for news, articles, and blog posts alike.
TikTok
- All social media managers know that video is king in the digital space, and the boom of short-form video content in the past few years is no surprise! As it stands now, TikTok has over 689 million monthly active users worldwide.
- The relatively new platform caters to any niche imaginable. From cooking videos to mental health content to daily vlogs, anyone can provide value to their ideal audience on TikTok.
- Audiences on TikTok are fairly young considering 62% of its users are 10-29 years old.
- Your content can be as visually appealing as you want it to be. At this time, there is no visual quality standard for the content. Your videos just have to be entertaining, informative, fun, moving or any combination of the four!
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