Tag

blog

How to Refresh Your Social Media Feed for 2018

By | Gossip Genie Blog, Helpful Information, Social Media, Words of Advice | No Comments

As we get ready to bid adieu to 2017, it’s a great time to start thinking about your 2018 marketing initiatives and how you can breathe new life into your social media feeds. Take a look at some innovative campaigns that we have been running for our clients to reinvigorate their presence before the New Year.

Revamp Your Look

Head into 2018 by doing an audit of your social media channels and updating your cover photos, “about” section, logos, etc. Facebook recently implemented cover videos, which is a great way to revamp your page. Check out the Facebook cover video for our client Matt’s Cookies.

Run a Contest or Giveaway

Running a contest or giveaway on your social channels is one of the most impactful ways to increase engagement. Accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t (Source: Sprout Social). Stay tuned for more info on holiday giveaways we’re implementing for our clients!

Implement a Social Media Takeover

Inject new life into your social media feed by allowing someone else to take over. Putting your account into someone else’s hands is a great way to get in front of a new audience, thus increasing your follower base and engagement. During our client VIsion Expo’s tradeshow in Las Vegas earlier this year, we had an influential optometrist take over the Vision Expo Instagram, resulting in our most popular Instagram posts and stories of the month. You can learn more about the takeover and Vision Expo here. 

Take Advantage of Instagram Stories

Instagram Stories are all the rage, essentially replacing Snapchat. It helps stay top of mind with your audience and is a cool way to introduce new content. Violet recently wrote about how to market your brand on Instagram, including using stories. Check it out here.

Utilize Short Video Content

Video is a must for any social media campaign. While long-form videos are useful in their own right, short, bite-sized clips (even an animated photo), can do a world of wonder to your social media’s organic reach and engagement. Short clips are easy to create and edit and can make a huge impact.

Team Up With Another Brand

This gives your brand exposure to another audience and co-marketing is a win-win situation for both brands. Consider a cross-promotional contest or giveaway, blog post exchange, or Instagram takeover.

How-to’s & Tutorials

Give your audience a little education with how-to posts, such as recipes. We regularly share recipes on our client Cafe Turino’s pages, which receive incredible engagement.

Go Live

People spend three times longer watching Facebook Live videos over pre-recorded content. Live streaming is a great way to answer questions and educate your audience. We recently hosted a few Facebook Lives on our client Vision Expo’s account to highlight their tradeshow exhibitors and answer questions from the audience.

Poll Your Audience

People love to share their opinion. Get a pulse on what your followers are into but polling them on Twitter. It’s a fun, easy, and unique way to engage your audience.

Share a Milestone

Celebrate your successes and victories with your followers! Hit over 100K fans on Facebook? Thank your audience and promote this milestone.

5 Reasons It’s Good To Be A Genie

By | Gossip Genie Blog, Words of Advice | No Comments

As August begins, I am celebrating five years at Gossip Genie. Five years, twenty-five thousand emails, and countless conference calls later, I’m taking the time to reflect on what I love about my job and why I’ve invested half a decade of my life with Gossip Genie.

In the US, the average time spent at a single company is 4.6 years. But what makes a person stay with a company and invest in their career there? As I look back on the last five years, here are a few of my reasons why:

The Challenge

At the end of the day, I couldn’t be in a job or position that didn’t challenge me. I thrive on learning new things, challenging myself and others, and getting out of my comfort zone every once in awhile. Being at Gossip Genie and working in social media, I am never bored. There’s always a new challenge on the horizon, which makes my job exciting and, ultimately, worthwhile. Without a challenge, there is no reward.

The Clients

I have been very lucky to have worked with some amazing clients over the last five years. Working with entrepreneurs, marketing professionals, and CEOs from all different kinds of industries, I’ve gained insight into worlds I’ve never imagined and had the privilege of being a part of their story, even if just for a little bit. Our clients are what drive our business and I relish the opportunity to create lasting relationships with them.

The Culture

Flexibility, work/life balance, and an energized culture are paramount to a person’s decision to stay with a company and at Gossip Genie, I ‘m lucky to have all three with a work from home policy, fun company outings, and flexibility to balance my workload and my life.

Work That Matters 

I’m not a doctor saving lives on a daily basis but I like the fact that the work I’m doing matters to my clients and their business. There’s a great deal of satisfaction knowing that you’re proud of the work you’re putting out there and that it is resonating with an audience.

The People

I am nothing without my Gossip Genie team. It’s great to work in a collaborative environment where everyone is marching towards the same goal. To my team: you motivate, inspire, and challenge me and I am lucky to not only call you colleagues but friends. And to Jacqui, our fearless leader, thank you for allowing me to be a part of the Gossip Genie journey.

A look through my past 5 years at Gossip Genie:

[tribulant_slideshow gallery_id=”1″]

 

Facebook Advertising 101: Ad Formats & Placements

By | Gossip Genie Blog, Helpful Information, Social Media, Words of Advice | No Comments

When it comes to running Facebook ads, it’s important to choose the best type of ad for your campaign’s specific goals. In Part 2 of my series on Facebook Advertising, I’ll go into the different types of ad formats and placements available for your advertising campaign. Check out Part 1 for a recap on the different types of Facebook ad objectives.

Ad Formats

A Facebook ad format is the way your ad is presented creatively. Each ad objective has different ad formats you can choose from, and not all ad formats are available for all ad objectives.

Different Types of Ad Formats

  • Video Ads– Best used for awareness and consideration ads; videos uploaded natively to Facebook receive 30% more views!
  • Photo Ads- Ads used with photos of your product or company; always use high-res images
  • Slideshow Ads– Upload your own or use photos to create one- you can also add music and text overlay- make sure the first photo in the slideshow is the best to capture your audience’s attention
  • Carousel Ads– Format that shows a number of “cards,” each with a different image and the ability to link to a different destination
  • Canvas AdsFacebook calls canvas ads a “full-screen ad experiences built for bringing brands and products to life on mobile.” They are interactive, fully-immersive ads that eliminate the need to go off the app for information by combining photos, videos, GIFs, text, and CTA buttons, it delivers what some call a “microsite-like experience” that allows people to click, scroll, swipe, and tap to engage with brands right on the Facebook platform.
  • Dynamic Product Ads- Connected to a site’s product catalog, they automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. You upload your product catalog and set up your campaign once, and it continues finding the right people for the right product for as long as you want. (only available in Product Catalog Sales objective)

Ad Placements

Types: Mobile and Desktop News Feed, Right Column, Instagram, and Audience Network (third party mobile app and mobile websites

Recommendations: When running an ad, use all ad placements (unless image or copy isn’t optimized for Instagram) and monitor the performance of each ad placement

 

4 Technology Tips for Long Distance Lovers

By | Gossip Genie Blog, Helpful Information, Snapchat, Social Media, Social Media Spotlight, What's Trending, Words of Advice | One Comment

55 days, 15 hours, 32 minutes and 20 seconds – that’s the amount of time I have to wait until I can (physically) see my boyfriend again. When you’re in a long distance relationship, time in between visits can pass slower than a three-toed sloth but thanks to technology, there are plenty of ways to stay connected. Being that my boyfriend is from Ireland, standard texting wasn’t an option for us, so I had to do some “research” to find the best methods of communication available. Some were more obvious than others; Facebook messenger, Skype and so on – but there were others, like the Kissenger, that were just downright creepy. After weeding through the muck, there were few apps (some more practical than others) that stood out the most – check out the ones that have worked best for me below. Are there any you’ve used that you would add to this list?

FaceTime/Skype

These two video-sharing services are the most obvious choices of the bunch. Texting is great and all, but nothing compares to seeing your SO’s face when you’re thousands of miles apart. While Skype offers text, voice and video, FaceTime only offers the video capability – but both are great for different reasons. If you’re constantly on the go and would rather use your phone to video chat, FaceTime may be more up your alley. If you want to grab your laptop, sit back and chat, Skype is the app for you. Skype is also available on mobile but if you’re like me and don’t want to clog up your phone space, you can leave it on your desktop. Another cool Skype feature that I’ve recently discovered is that if you need to surf the web or do a little work while you chat, the video stream won’t disappear into the background. Multi-tasking at its finest.

Snapchat

Everyone on God’s green earth knows what Snapchat is – I mean, even my dad has it. Most people use Snapchat to send silly snaps to their friends (all hail the dog filter) or to show everyone what they’re up to. When you’re in a LDR, Snapchat can be super useful to send your boo little snippets of your day that may not be text-worthy. I like to send my boyfriend quick snaps when our dog is being a dingus or when grabbing our favorite take-out (Glaze Teriyaki – try it). Feeling chatty? Users also have the ability to send messages and live video chat.

WhatsApp

If you’re in a trans-Atlantic LDR, pay attention to this one – it’s been my life-saver over the past 2 years. WhatsApp Messenger is a mobile messaging app that allows you to exchange messages without having to pay for SMS, you just need data! WhatsApp also allows you to send each other unlimited images, video and audio media messages. Bonus: as long as you have data, you also have the ability to make phone calls through the app. My boyfriend used this many times to call his parents while he was living in Chicago.

PillowTalk

Let me start by saying that I have never, and will never, use this one but I thought that it was interesting enough to give it a shout-out. If you’ve lived with your SO for a while, you know that being apart can affect your sleep schedule. PillowTalk was invented for this exact reason. According to Cool Gadgets, the pillow uses sensors built into elastic bands that are then worn around the chest. The sensors record the wearer’s heartbeat and sends it wirelessly to the partner’s pillow in real time. Doesn’t sound like the most peaceful night of sleep to me but to each their own, right?

“And love is love is love is love.”

By | Gossip Genie Blog, Social Media, Social Media Spotlight, What's Trending | No Comments

During the early morning hours of Sunday, June 12, an unfathomable tragedy occurred in Orlando, Florida. In a senseless act of hatred and violence, a gunman entered popular gay nightclub, Pulse, and opened fire on hundreds of unsuspecting patrons, leaving 49 dead and over 50 critically injured. I, along with others across the world, have been grappling with how to put my feelings into the proper words – anger, sadness, sympathy – how can we even begin to describe the level of astonishment, anguish and sadness that we feel for our brothers and sisters in the LGBT community?

Having friends with so many different beliefs would normally lead me to stay off of social media during a time like this. The pointless, and often severely uneducated, arguments on Facebook and Twitter about gun control, religious beliefs and political beliefs tend to be angry, tacky and overwhelming and are not things I want to see when something so tragic and heartbreaking occurs. I expected to see plenty of this on social media after the devastation that took place at Pulse Nightclub, however, I was surprised and pleased to see nothing but love filling my newsfeed.

Companies, celebrities and regular people have all been using the power of social media to spread positivity during an incredibly dark time. People everywhere have been touched by this tragedy, so I wanted to share a few examples of how social media users across the world are coming together to support members of the LGBT community.

Facebook Profile Picture Frame

As we’ve seen during other significant events, Facebook activated a special frame for users to add to their current profile picture. The phrase ‘We Are Orlando’ with the LGBT flag can be added to any Facebook user’s profile photo to show public support and love for our LGBT family.

Orlando Profile Photo

GoFundMe for Pulse Victims

As word of the situation in Orlando spread, Equality Florida (the largest LGBT rights group in the state), created a GoFundMe fundraiser to support the victims and their families. This fundraiser has been shared hundreds of thousands, if not millions, of times across all social media platforms. The group’s initial fund raising goal of $100,000 was quickly met and surpassed and is now at 3.6 million dollars and rising by the minute. Anyone who wishes to donate can do so here.

Orlando GoFundMe

BuzzFeed posts video showing support from around the world

Countries around the world mourned with Orlando after the violent attack took place on Sunday. From Seoul to Rome to Dallas, people have come together to cry, to sing, to hug and to show the victims that they are not alone. This video has over 3 million views and has been shared over 50,000 times.

PAris

In the wake of devastation and despair, we’ve been able to see a massive outpour of love and support for the victims of this tragedy and for members of the LGBT community through social media. My hope is that this love continues to shine strong and prevail and that it can help provide even a small inkling of hope, love and support to all those who were affected by this unbelievably unfortunate tragedy. My heart is with you all. #WeAreOrlando

“And love is love is love is love is love is love is love is love cannot be killed or swept aside.” -Lin-Manuel Miranda.

How To Avoid Getting Your Instagram Account Deactivated

By | Gossip Genie Blog, Helpful Information, Social Media, Social Media Spotlight, What Not to Post | No Comments

As an avid user of Instagram and having worked in social media for a couple years now, I have learned valuable tips to prevent your Instagram account from being deactivated:

 

  1. Do not go on a random following-spree. Most of these accounts will not follow you back, and you can “accidently” follow a lot of creeps. Instagram only allows you to follow a certain number of accounts per hour and could block your use of this feature for up to a week.
  2. Similarly, do not go on a liking-spree. Instagram will block your “liking” feature for any set amount of time, usually an hour, if you’re liking too many posts or liking too quickly.
  3. Post relevant, visually appealing, original content to your account prior to following accounts. Instagram may flag your account as spam if you start following accounts or commenting on content without posting any content to your own account. People will most likely not follow you back if you don’t have any content posted to your account or if it’s obvious that the content is not yours.
  4. Do not post images/videos that aren’t yours and slap your logo on it. If you’re going to use someone else’s content, tag them and give credit.

 

Sticking to these tips is a great way to avoid getting your account deactivated on Instagram. The process to get it restored is complicated and could take anywhere from a few hours to several weeks. Growing followers initially may be frustrating, but I found that staying in line with the brand’s voice and posting similar content works best.

My First Month at Gossip Genie

By | Uncategorized | No Comments

May 20 marked a monumental day in my young history. It wasn’t a birthday or anything like that, but it’s still pretty special; it officially marked my one month anniversary at Gossip Genie!

My goal in life is to never plateau when it comes to implementing creativity and attaining knowledge, and over the course of the last month, I’ve certainly learned the importance of creativity in an agency setting. From scheduling tweets and modifying my copy to be more direct, to managing ad budgets and creating interesting graphics to concisely communicate a message, I’m picking up some new practices each and every day.

It sounds basic, but the most important thing I’ve learned is the art of multitasking (in fact, as I write this piece, there are about 15 other things I could to be doing). I began working at Gossip Genie as we were partnering with another media company, so there has been no shortage of work for me. That being said, the days go fast; often too fast.

My favorite part of being a social media manager is simply that no two days are the same. Today, I’m writing a blog and completing some content calendars. Tomorrow, Elizabeth, Dana and I are conceptualizing some potential summer promotional ideas for one of our clients. The day after that… well, to my point, that’s to be determined.

Couture Onesie

By | Gossip Genie Blog, Social Media Spotlight | No Comments

After a long tough road, my healthy baby girl, Liv Miriam Liberman was born on September 25th, 2015. Today, my life is delightfully chaotic as a new mom that owns her own company, working full time. Every morning, I get up with Liv around 6:30 and I feed her and get her dressed. This might sound like a regular routine but each day I spend a long time choosing the outfit that Liv will wear for the day. Sometimes, I even put it together the night before. People think I am crazy because she will outgrow everything in a hot second but not before she covers it in spit up. I don’t care, I waited a long time for my healthy baby to arrive and if I want every week to be New York Fashion Week in my nursery, so be it. As a result of a lot of encouragement and praise from friends and family, I decided to start a lifestyle, baby & toddler fashion blog, Couture Onesie. I had to carve out time to dedicate to this and therefore, my lovely 8 hour nights of slumber have turned into about 5 and my fitbit can be very judgmental about that. No, it’s not my 5 month old baby keeping me awake, it’s my blog featuring my 5 month old baby. Ironic! Here are few looks from the first few posts on Couture Onesie.

I typically work on Gossip Genie related stuff from about 7:30pm – 9:30pm every night – right after I put Liv to bed. As of last Monday, I ditched my down time and early bed time to focus on Couture Onesie from about 10pm – 12am. Unlike Gossip Genie, this is just a hobby and I don’t have lofty goals for the site other than to bring a smile to your face. It’s a way to document the early days with Liv and explore an avenue that I have always loved but never dedicated much time to, fashion. As a child I would spend hours dressing my dolls and posing them for photo shoots and now I have a real live doll to work with. As I mention in my blog’s bio, Liv is my muse, she’s like a squishy adorable blank canvas, just waiting to be dressed up. I have been so inspired by Etsy and all of the female owned shops that have adorable handmade baby clothing. I buy a lot of stuff for Liv on Etsy because I love supporting small business owners and I can always find what I am looking for on that site.

Couture Onesie is a work in progress and it will feature a lot more than just Liv in cute outfits. I am hoping to make it a resource for new moms. Pending the permission of my friends, I will be featuring many adorable babies in the near future.

If you would be so kind as to follow Couture Onesie on the various social channels, I promise you won’t regret it. I started an Instagram account for @CoutureOnesie and now I can post all of my Liv pictures without overwhelming my current Instagram audience. The Twitter account can be found here and the newly published Facebook page, here.

My Top 5 ‘Making a Murderer’ Memes

By | Funny Photos, Gossip Genie Blog, Reality TV, Social Media, Social Media Spotlight, What's Trending | No Comments

It’s been exactly one month since Netflix documentary Making a Murderer has aired and I’ve been dying (no pun intended) to write about it since I finished the last episode.* It took me awhile to figure out what angle I wanted to take; Would I talk about the case itself? Focus on the Manitowoc Police Department? Pick apart the verdict? If you wait 8 days, you might find the key to my decision (see what I did there?).

If you have a Facebook or Twitter account, there’s a good chance that talk of this series has been blowing up your newsfeed for the past month. Helloooo, spoiler city! People haven’t been able to wrap their heads around, or talk about, anything else – Seth Meyers created a parody video, Mindy Kaling and Chrissy Teigen were tweeting each other about it, a petition received so many signatures that the White House had to release a statement – this documentary is HUGE right now.

Ultimately, I decided to take the lighthearted route that everyone (with a sense of humor) can enjoy. Regardless of whether you believe that Steven Avery and Brendan Dassey are guilty or innocent, I think most people would agree that 97% of the investigation was questionable (coughLieutenantLenkcough). Thanks to some info learned in the documentary, shady characters and the internet, we now have a wonderful variety of Making a Murderer memes to enjoy. From cookies decorated with defense attorneys Dean Strang and Jerry Buting to a Powerball ticket being turned into a funny photo, I’m sharing my 5 favorite Making a Murder memes* below.

1. Probably the most popular meme on my timeline and I still laugh every time I see it.

keys

 

 

 

 

 

 

 

2. Regina George vs. the Manitowoc Police Department – GO! (I included two MG memes, you’re welcome).

Mean girls

secrets

3. I feel you, Pauly D.

pauly d

4. Move aside, T.Swift & Co.

squad

5. The definition of an emotional rollercoaster.

progression

*If you haven’t finished (or started) watching the series, I suggest exiting this blog post now. You probably won’t understand it anyway.

*I take no credit for the artistic creation of these awesome memes.